This luxury beauty brand is the first to retail cosmetics through the streaming platform
By The Weekly | November 15, 2017
Pat McGrath Labs, the iconic beauty brand, recently announced that, in partnership with Spotify and its merchandise partner Merchbar, it will be pioneering an industry-first e-commerce venture that allows fans to buy makeup through the platform.
The “So Obsessed” campaign is a partnership between international make-up artist Pat McGrath and emerging pop singer Maggie Lindemann, who have collaborated to release an exclusive line of Pat McGrath Labs products featured in a campaign video. According to Pat, “In this digitally-empowered, digital era of make-up, where fans crave instant glamour gratification I always want to reach fans where they’re most engaged. That’s why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that’s never been done before. I’m thrilled to see it finally come to life.”
You can purchase Pat McGrath Labs’ exclusive products on singer Maggie Lindemann’s Spotify artist page here:
Timed with the launch of the campaign, Maggie will debut her new single “Obsessed,” which will be available on Spotify on November 17, 2017.